You have likely heard the adage, “You have to spend money to make money.” While this is not always true, it holds valuable advice. As a personal trainer, outsourcing work can open yourself to a world full of possibilities. Spend a little, make a lot more!
Many personal trainers try to do everything on their own. Creating a logo, writing blog posts, social media, and marketing themselves, on top of their actual job: training clients.
Let’s face it. As personal trainers, most of us aren’t fortunate enough to be a professional graphic designer, writer, or marketing expert. But, there are many professionals out there who are.
Here are a few reasons why you should outsource your work:
Benefits of Outsourcing
- Save Time: Think about how much time it takes to set up a website, create a logo, and write blog posts. You can save countless hours when you let others do this work for you. They are specialized in those lines of work, so let them do what they do best. You can focus on what you do best: training clients.
- Earn More Money: Outsourcing can create new streams of revenue or boost existing ones. For example, hiring professionals to create merchandise featuring your brand can be a great way to bring in extra cash flow.
- Look Professional: To create credibility for your business, clients need to see professionalism. This means your website, workout videos, and whatever else the public is bound to see must be high-quality. Since you likely don't have the necessary know-how, hiring specialty workers only makes sense.
From the financial to the practical, here are many benefits of #outsourcing: https://t.co/gfzZ0jaGOw#EMAPTA #offshoring pic.twitter.com/8G6QMu9UHU
— Tim Vorbach (@EmaptaAU) January 4, 2017
You're on board. Outsourcing certainly has it's benefits and you're ready to give it a try. But how can you go about outsourcing your work? Here are 5 excellent places to start:
5 Ways to Outsource Work
1. Hire a Graphic Designer
You may be wondering, "What can I use a graphic designer for?"
Do you have a logo, something that signifies your brand? Did you design it yourself?
Many personal trainers design their own logo, which can cause them to lose credibility because it doesn't look professional. So, hire a graphic designer to solve that problem. Give them your idea and watch them turn it into something you couldn't have done on your own.
By hiring a professional, not only will this save you time, it could save you clients who might have been disinterested if you had done it yourself.
Sites like Upwork can connect you with numerous skilled graphic designers. They can take care of your logos, business cards, promotional material, and so much more.
Your logo, in particular, is something your business will use for years to come. Don't skimp out on it. It's an investment. Get it done right.
2. Hire a Video Animation Creator
Have you created your own workout videos, or do you post to YouTube? Ever thought of adding an introduction? If you look at videos of professional trainers, many of them have one.
Take a look at this video of mine for example:
Even though it's short, it adds professionalism and credibility. Consequently, it's helped make this one of my most viewed videos.
Fiverr is a great place to find professional video animation creators who can add intros and much more to drastically improve the quality of your videos. This one literally cost me $5. You have no excuse NOT to have one on all of your videos.
3. Develop a Clothing Line
Several of the most successful personal trainers have some kind of merchandise their customers can buy.
Use 99designs.com to create a line of clothing featuring your brand that you can sell via a website like spreadshirt.com. Not only is this an additional stream of revenue, but it makes your business more credible.
A sample of what designers at 99designs.com can do for you!
Additionally, people who wear your clothing are increasing awareness for your brand. They are your "walking billboards." Even if your clothing doesn't turn a huge profit, this is a great way to market your business with minimal effort.
4. Hire a Writer
Do you have a blog? If so, are you writing all the content? Writing can be tough, and any errors you make can quickly kill your credibility. Hiring a writer to create content for your blog and social media can save you from the hassle.
Not only will hiring a writer save you time, but a professional writer who understands SEO (search engine optimization) is priceless. Through their knowledge, they can increase your brand awareness, build a larger following, and generate more leads by putting your blog at the top of search engine results.
Inside Secret: My most popular blog post was written by a freelancer! It generates 500+ visits to my site each day and it cost me about $200. Worth it? You tell me.
Guru.com is one of the best places to find professional writers.
5. Get a Pro-Designed Website
Is your website fantastic or just functional? I know it's tempting to try to slap one together using weebly.com or wix.com, but again, think of this as an investment in your business. Get it done right.
An easy-to-use, polished, pro-designed website is one of the fundamentals of a successful business. Without one, you will miss out on potential clients guaranteed.
I recommend using designcrowd.ca to get a pro website, one that will generate leads you can nurture into paying customers. A high-quality website attracts more clients because it makes them feel secure when purchasing the services you offer.
A Word to the Wise
Do your research!
Research, research, research.
Take the time to research price ranges for the type of job you are looking to hire for. If possible, research the person you are considering hiring.
Make sure you are not paying too much for what should be a simple job. But also be careful not to hire someone for too cheap: what you pay for is likely what you will get.
Therefore, taking just a few minutes to research can save you time, money, and prevent any possible headaches.
Understand that you don't (and shouldn't) have to do it all by yourself. Once you start outsourcing work, it won't be long until you think, "Why didn't I do this before!"
